Niche Board — how this works
In the app: /niches
How it works
A read-only per-brand rollup of leads, demos booked, and net revenue, straight from the warehouse. The Scale/Iterate/Kill badge is a provisional heuristic over those three numbers only — there is no real spend/cost model yet, so this is never a true ROI ratio.
Data source
src/lib/dashboard/nicheBoard.ts.
Troubleshooting
A brand's badge looks wrong? Remember it's leads/demos/revenue only — it says nothing about spend, so a brand that's expensive to run can still show "Scale" here.
Who can see this: admin, content