GTM Analytics — how this works

In the app: /analytics

How it works

The top-line pipeline funnel — how many leads have reached each stage (new → enriching → verified → in_sequence → replied → calling → booked → customer) and the conversion from the top + at each step. 'Reached' means at that stage or any later one, so the funnel only ever narrows; dead/suppressed are excluded from the total.

Data source

src/lib/analytics/pipelineFunnel.ts (pure) over groupBy(Lead.status).

Troubleshooting

Numbers look off? The funnel counts a lead at its CURRENT status only, so a lead that jumped straight to booked was never counted 'at' the middle stages — 'reached' is what makes the funnel monotonic.

Who can see this: admin